If we shop less and more valuable, and if we care for our
clothes correctly and wear them longer, the environment is happy. We are
helping to reduce the consumption of raw materials such as water and cotton.
Instead of “Fast Fashion”, “Care & Repair” is the order of the day: wear,
wash properly, patch, remove stains, swap and wear again. technologyies
The "moderetter" of Dr. Beckmann and
Fleckenteufel, Odor Remover & Co. make it easy to use our textiles more
sustainably. techiescity
“Fast fashion” has many of us firmly under control: We no
longer buy clothes because we urgently need them, but because they are
currently in fashion and dirt cheap. What we no longer like or are no longer
trendy, we put in the used clothing collection. In the worst case, the parts
will end up in the rubbish bag. The fact that the fashion industry is the
second largest polluter and is responsible for 850 tons of CO2 annually with
the manufacture and transport of clothing is unfortunately only too gladly
ignored. themarketingpilot
Various initiatives by Swiss people such as Walk-in-Closet,
Repair Cafés or rental providers such as Peppermint Rent-a-Dress etc. show that
there is another way. They tailor clothes from sustainably produced fabrics,
sell them at fair prices, and mend holes and swap clothes at fairs or private
parties or offer a large selection of clothes for rent. Old & new are
cheekily combined. But what should we do if our clothes are stained or heavily
yellowed? technologywebdesign
With Dr. Beckmann's “Moderetter” clothes stay nice and fresh
longer and can be worn longer.
Stains or smell of sweat? - Still no
reason to dispose of a T-shirt
Even stubborn stains are no reason to just throw clothes
away. Dr. Beckmann remove over 150 different types of stains. And that is
gentle on fabrics and colors, even made from non-washable textiles such as
blazers, suits or coats. Dr. Beckmann Super White. If you have a stubborn smell
of sweat in your sportswear, it is best to use an odor remover: with its
ingenious formula, it removes unpleasant odors from synthetics, sportswear and
functional clothing, wool and even silk and ensures that freshly washed clothes
take on new and bad smells less quickly. technologytimesnow
Less washes are good for the
environment
The Dr. Beckmann color & dirt collection cloths: They
protect colored, light or white striped textiles from discoloration and ensure
that the colors remain beautiful over the long term. At the same time, they
help to save water, detergent and energy: thanks to them, clothes of different
colors can be washed together. There is no tedious sorting out of the laundry
and the washing machine can always be full. That saves time and at the same
time protects the environment.
Facts & figures on clothing
consumption in Switzerland
Every Swiss person buys an average of 15 kg of new clothes a
year. Around 40% of this, i.e. around 6 kg, is rarely or only rarely worn and
is either passed on privately or ends up at Swiss used clothing collection
points or in the rubbish bin. Very few people are aware that around 2,000
liters of water are required to make a single cotton T-shirt. For comparison:
the water consumption for a fully loaded modern washing machine is now just 49
l per wash cycle.
6 tips for a sustainable use of
clothes
1. Less is more: only buy what you really need and if you
do, then rely on classic basics and valuable textiles.
2. Wear your clothes longer, wash them less and if so, only
at low temperatures.
Protect your clothes from yellowing and discoloration (e.g.
with color and dirt towels).
3. Bring broken or mismatched clothes to the tailor's shop
or lend a hand: fix them, style them or upcycle them.
4. Buy dresses from thrift stores or swap sites and rent
them for special occasions like weddings or birthdays. By the way, you can also
do this online.
5. Don't throw away clothes with stains right away, treat
them with appropriate stain removers.
6. If you buy new clothes, give preference to those made
from natural fabrics (cotton, linen, hemp, wool) and from the fairest possible,
regional and ecological production. healthbeautystudio
