Why Would Someone Think To Purchase Cocktail Dresses?

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Purchasing cocktail dresses serves various purposes, and individuals may consider buying them for numerous occasions and reasons. Cocktail dresses are versatile, elegant, and stylish garments designed to be worn for semi-formal to formal events, making them a popular choice for various occasions. Here are several reasons why someone might choose to purchase cocktail dresses: Special Events and Occasions: Cocktail Parties: As the name suggests, cocktail dresses are traditionally worn to cocktail parties. These semi-formal events call for attire that strikes a balance between casual and formal, making cocktail dresses a perfect choice. Weddings and Receptions: Guests often opt for cocktail dresses for weddings, especially daytime or evening receptions. It's a way to look sophisticated and stylish without overshadowing the bride. Galas and Fundraisers: For charity events, galas, or formal dinners, cocktail dresses offer an appropriate level of elegance. They allow individuals
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“Max and Stella” concept in the exhibition park with a new variety of brands

With “Max and Stella” the exhibition park has two new shop concepts: The two existing Esprit shops, Esprit men and Esprit women, have each been converted into multi-brand shops, with a new look and a new variety of brands.

From February 6th to 8th, the reopening will be celebrated with many opening offers.

The “Max and Stella” concept comes from the owner and long-time shop partner Desiree Riedlsperger and offers a wide range of selected fashion brands: “It was important to us that the Esprit brand be retained for our loyal Esprit customers. This means that in addition to the Esprit highlights, there are now other collections from well-known brands such as Replay, Scotch & Soda, Minimum or Brax, ”explains the owner.



The name “Max and Stella” is no coincidence, but has a very personal meaning for the business woman from Dornbirn: “The two shops are something completely new. The selection of brands, the appearance, they are not comparable. During the development process, the idea quickly came up with the names of my two children, Max and Stella, and that was right from the start. A project close to my heart, ”says Desiree Riedlsperger happily. Messepark Managing Director Burkhard Dünser is also very happy: “This is an absolute enrichment for our customers and the Exhibition Park. The Esprit brand will remain and customers can also expect even more brand diversity. We are convinced that this offers great advantages for the customer, so there is simply more choice and variety in fashion, ”said Dünser.

New brand diversity

In addition to Esprit, the brands Replay, Minimum, Someday, Cecil, Opus, Scotch & Soda and Save the Duck will be represented in the “Max and Stella” women store. For men, Replay, Minimum, Brax, Scotch & Soda and Save the Duck complete the Esprit range. Another advantage of Multibrand: "Now we can react quickly to trends and include new labels and fashion must-haves in the range at short notice and offer them to customers immediately," explains Riedlsperger.

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