Fashion retailer bonprix receives the Internet World Business Shop Award
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Jubilation at Hamburg's international fashion retailer: In the year of its 33rd birthday, the online shop bonprix.de received the Internet World Business Shop Award in the “Best Brand Shop” category on Monday evening in Munich. technologybeam
After bonprix ranked third in the top-class field of
participants in 2018, the webshop was able to convince the eleven-member jury
across the board this year, especially under the premise of "Mobile
First".
bonprix launched its website in 1997 and, thanks to its
consistently customer-oriented focus, is now one of the top ten online shops in
Germany according to the study “E-Commerce-Markt Deutschland 2018” by EHI
Retail Institute / Statista. Markus Fuchshofen, bonprix Managing Director
E-Commerce, Sales Germany and Brands, was present at the launch of the first
website and is very happy about the award as “Best Brand Shop”: “When we
started selling our fashion online over two decades ago, had I honestly didn't
think that we now have over 80 percent of our sales on the Internetto generate.
It makes me all the more proud that we have managed to continuously convince
our customers in the mail order business and now the expert jury also
recognizes that we are doing a really good job. "
On the evening of March 11th, the winners were honored in a festive setting in Munich. Martin Gross-Albenhausen, Deputy General Manager of the Bundesverband E-Commerce und Versandhandel Deutschland eV (bevh), presented the award to bonprix and found particularly good words: “The award as the best branded shop is more than a prize for excellent work in the digital sales channel. It is - especially in view of the strong competitive environment - an accolade for a company that was known in Germany as a 'fashion discounter' ten years ago. The award is certainly not the finish line, but a major stage victory in the marathon, which began almost ten years ago with the change from 'Mode sooo cheap' to 'bonprix - it's me'. Today everything flows together: Accurate collections,
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